Draig Fest is a local music festival founded by Thierry Jaouen, dedicated to captivating festival-goers with its eclectic lineup. Organized by the association, the event provides a platform for both local bands and rising talent from further away to get noticed and share their passion with a live audience. Ultimately, Draig Fest aims to become a must-attend musical highlight in the North Finistère region. My sister and I joined the association to make this dream a reality. I took charge of our social media presence, creating both the channels and the content from scratch. Over the past three years, my role kept evolving as I redesigned the website annually to match each edition's visual identity. Every year, the festival has grown significantly in budget, community reach, and regional impact. We also collaborate with local shops to host pre-events and develop exclusive partnerships, including custom merchandise like festival-themed soap, as well as local food and drink options.